Genre-wise, GEC and movies viewership grew by 2% and 19% respectively throughout the day.
BARC Nielsen
Overall Free Commercial Time or FCT stood at 216 lakhs in week 20 as compared to 187 lakh FCT in...
The viewership reached the highest level in week 13 (March 28th to 3rd April) after that it started to drop.
The 5th COVID-19 address on 12th May on economic package was beamed across 197 channels with a duration of approx...
Daily average time spent per viewer dropped by 11% and the number of channels watched by an individual in a...
Volume on GEC continued to remain stable this week as well but FCT on Movies declined by 7% compared to...
BARC said that News channels have seen much more new viewers during COVID-19 period.
General Entertainment Channels are worst affected with up to 61% decline in fills per hour.