The viewership reached the highest level in week 13 (March 28th to 3rd April) after that it started to drop.
Television News
General Entertainment Channels are worst affected with up to 61% decline in fills per hour.
Nearly half of India is now watching TV daily as compared to 32 percent earlier.
Percentage of advertisements related to essential products such as finance, telecom, health, hygiene, food, etc. has also grown from 42%...
EEC in week 14 was the only language which got a 19% raise in Free Commercial Time (FCT).
Although growth in movie channels is seen throughout the country however in the Southern regions, it has not been much...
The Hindi speaking region recorded the highest growth with 49% while in the South Indian region the growth was relatively...
Sports channels have recorded the highest growth of a whopping 86% despite the absence of live sports events.