FCT on TV recovers a bit after a huge fall last week

During Week 14 (4th to 10th April) the advertisement volume on television channels slipped by 26%, now the trends are showing recovery signs as in week 15 there has been an overall growth of 7% in Free Commercial Time (FCT).

FCT on TV recovers a bit after a huge fall last week

According to data from BARC-Nielsen, while in week 14 every genre recorded a decline in advertisements, week 15 has been slightly better as the FCT remained unchanged and even increased in News, Movies, Music, Sports and Kids genres.

FCT on TV recovers a bit after a huge fall last week

Hindustan Unilever Limited and Reckitt were top advertisements in most genres including General Entertainment, Movies, and Kids while Government of Madhya Pradesh led during week 15 in terms of advertisements volume on News channels.

Percentage of advertisements related to essential products such as finance, telecom, health, hygiene, food, etc. has also grown from 42% in week 14 to 46% in week 15.

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