Movie channels viewership booming in Coronavirus Lockdown

Posted in:

Channels of Movies genre are recording a continuous increase in viewership during COVID-19 time especially after the national lockdown. People staying at home are spending much more time in front of televisions than before and with general entertainment channels showing old/repeat episodes, more viewers are now watching movie channels.

Movie channels viewership booming in Coronavirus Lockdown

The latest report from BARC-Nielsen shows that movie channels viewership has not only increased but even surpassed GEC channels in some markets. Although growth in movie channels is seen throughout the country however in the Southern regions, it has not been much significant. GEC is maintaining its lead in all 4 markets of South India.

Movie channels viewership booming in Coronavirus Lockdown

In Hindi Speaking Markets (HSM) consumption of Hindi content has increased by 3% while that of other languages has either reduced or remained unchanged. In Hindi content, there is a 4% increase in movies and a 3% drop in GEC content, Hindi News, on the other hand, recorded the highest growth at 7%.

Movie channels viewership booming in Coronavirus Lockdown

The decline in consumption of GEC is seen in South markets as well but it still has higher viewership than movie channels. Movies were leading over the News in Tamil and Telugu sub-genre while in Kannada and Malayalam News surpassed Movies.

Movie channels viewership booming in Coronavirus Lockdown

Hindi Movie & News genre TRP is increasing but GEC viewership is also not on decline. In week 14, Hindi GEC has achieved an all-time high viewership since 2015 with 4 Billion impressions. Sports channels have also recorded growth in viewership. Growth in viewership of this genre is driven by WrestleMania 2020 and some classics like Indo-Pak match.

DreamDTH is the source for breaking news and exclusive updates in DTH and Television industry! For the latest news and updates, follow us on Twitter, Google News, Telegram and Facebook. For the latest videos updates, subscribe to our YouTube channel.

Avatar of Abhinav Kumar
Abhinav Kumar

Editor

Abhinav is an editor at DreamDTH. He writes articles on DTH, cable TV, television and everything else related to the field of entertainment.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Visit our forums

Join the discussions with thousands of active members who share the same interests as you and learn something new...