News genre recorded 43% growth in viewership in H1 2020
Genre-wise, GEC and movies viewership grew by 2% and 19% respectively throughout the day.
TV Viewership
Television Viewership Steadily Dropping with Relaxations in Lockdown
The viewership reached the highest level in week 13 (March 28th to 3rd April) after that it started … Continue reading →
Television Viewership continues to decline with a 13% fall in week 18
Daily average time spent per viewer dropped by 11% and the number of channels watched by an individu… Continue reading →
Doordarshan Viewership fell by 46% as Ramayan transitioned into Uttar Ramayan
Overall television viewership dropped by 6% from 1.24 trillion minutes in week 15 to 1.16 trillion m… Continue reading →
News and Movies consumption remains high in Week 15
Nearly half of India is now watching TV daily as compared to 32 percent earlier.
Movie channels viewership booming in Coronavirus Lockdown
Although growth in movie channels is seen throughout the country however in the Southern regions, it… Continue reading →
TV Consumption increased by 43% in India
The Hindi speaking region recorded the highest growth with 49% while in the South Indian region the … Continue reading →