Direct-to-Home (DTH) operator Tata Sky has launched a new unique mural campaign in Gujarat to celebrate the grace and allure of Gujarati actors. The look is inspired by the recent brand purpose led Khidki campaign with murals set up across multiple towns in Gujarat featuring popular Gujarati Cinema actors like Ketaki Dave, Rasik Dave, Malhar Thakkar, Deeksha Joshi, Siddharth Randheria and Mamta Soni.
The wall murals are currently situated in Lunawada, Vijaypur, and Rajula towns of Gujarat with further plans to make the digital walls paintings go live in Ahmedabad, Panch Mahals, Jamnagar, Kheda, Mahasena; gradually covering 375 walls across 133 towns., Panch Mahals, Jamnagar, Kheda, Mahasena; gradually covering 375 walls across 133 towns later this month.
The campaign has been conceptualized by Oglivy and executed by Denstu Communications India Private Limited along with Bollywood Art Project (BAP).
“The wall murals pay homage to the Gujarati Cinema actors who have been intrinsic in bringing the art & culture of Gujarat to the forefront,” said Tata Sky in a release.
Talking about the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky, said, “People’s lives are made better when they connect to quality entertainment. This thought inspired our recent national campaign- “Iss khidki ko khol dala toh life Jingalala”. We have now taken this thought closer to our customers in Gujarat by celebrating popular faces from Gujarati entertainment through the unique format of wall murals. These murals reinforce Tata Sky’s commitment to be an inherent part of people’s everyday lives, making quality entertainment affordable and accessible to all.”