ZEEL set to launch Zee Picchar HD and Zee Thirai HD

Zee Picchar HD and Zee Thirai HD to launch on or after September 5, 2021. ZEEL amended its Reference Interconnect Offer last month to facilitate the launch.

Estimated reading time: 0 minutes, 59 seconds

Zee Entertainment is all set to expand its South portfolio with the launch of High Definition version of Zee Picchar and Zee Thirai HD. The company on 28th July 2021 amended its Reference Interconnect Offer to facilitate the launch of Zee Picchar HD and Zee Thirai HD. The channels will launch on or after September 5, 2021, once the revised RIO kicks into effect.

“The Change in this RIO has been mandated due to launch of two pay High Definition channels OF ZEEL namely “ZEE THIRAI HD” and “ZEE PICCHAR HD,” said ZEEL in its Reference Interconnect Offer.

ZEEL has priced Zee Picchar HD and Zee Thirai HD at Rs 12 excluding taxes on an a-la-carte basis. DTH & Cable customers will pay Rs 14.16 inclusive of 18% GST to watch Zee Picchar HD or Zee Thirai HD on an a-la-carte basis.

The duo have not been bundled in any broadcaster bouquets for the time being. Zee Picchar HD is a Kannada Movies channel that competes with Star Suvarna Plus, Udaya Movies, Colors Kannada Cinema and similar channels while Zee Thirai HD is a Tamil Movie channel that competes with KTV, Star Vijay Super, J Movies, Raj Digital Plus, Mega 24 and similar channels.

DreamDTH is the source for breaking news and exclusive updates in DTH and Television industry! For the latest news and updates, follow us on Twitter, Google News, Telegram and Facebook. For the latest videos updates, subscribe to our YouTube channel.

Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu


Basil currently works as the Editor-in-chief at DreamDTH. He likes to write and cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

Forum replies (69)Comments (0)

Loading new replies...

So Both channels will launching on ,5th September.

Reply 10 Likes

It should not go the same way as & Explor HD which was priced at Rs 4 and only Airtel carrying it. Distribution will be the key to make it successful in the respective regional markets.

Reply 3 Likes

Leave a Comment

Visit our forums

Join the discussions with thousands of active members who share the same interests as you and learn something new...