ZEEL set to launch Zee Picchar HD and Zee Thirai HD

ZEEL set to launch Zee Picchar HD and Zee Thirai HD

Zee Picchar HD and Zee Thirai HD to launch on or after September 5, 2021. ZEEL amended its Reference Interconnect Offer last month to facilitate the launch.

ZEEL

Zee Entertainment is all set to expand its South portfolio with the launch of High Definition version of Zee Picchar and Zee Thirai HD. The company on 28th July 2021 amended its Reference Interconnect Offer to facilitate the launch of Zee Picchar HD and Zee Thirai HD. The channels will launch on or after September 5, 2021, once the revised RIO kicks into effect.

“The Change in this RIO has been mandated due to launch of two pay High Definition channels OF ZEEL namely “ZEE THIRAI HD” and “ZEE PICCHAR HD,” said ZEEL in its Reference Interconnect Offer.

Zee Picchar HD and Zee Thirai HD

ZEEL has priced Zee Picchar HD and Zee Thirai HD at Rs 12 excluding taxes on an a-la-carte basis. DTH & Cable customers will pay Rs 14.16 inclusive of 18% GST to watch Zee Picchar HD or Zee Thirai HD on an a-la-carte basis.

The duo have not been bundled in any broadcaster bouquets for the time being. Zee Picchar HD is a Kannada Movies channel that competes with Star Suvarna Plus, Udaya Movies, Colors Kannada Cinema and similar channels while Zee Thirai HD is a Tamil Movie channel that competes with KTV, Star Vijay Super, J Movies, Raj Digital Plus, Mega 24 and similar channels.

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Forum replies (66)Comments (0)

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So Both channels will launching on ,5th September.

Reply 10 Likes

It should not go the same way as & Explor HD which was priced at Rs 4 and only Airtel carrying it. Distribution will be the key to make it successful in the respective regional markets.

Reply 3 Likes

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