Week 19 saw channels retain their leadership in English Entertainment, English Movies, Kids, English News, English Business News, Infotainment, Sports, Music, and Youth genre. There was minimal change in ranking of channels across these genres few only changes.
In the English Entertainment genre, Comedy Central continued its leadership with 1016 impressions, up from 891 impressions in week 18. Star World TRP took a bad hit taking it down from 2nd to the 5th position. AXN climbed to the second spot with 796 impressions, while Disney International HD dropped down to the 4th position with 768 impressions. Comedy Central HD entered the Top 5 channels at the expense of Colors Infinity SD.
In the English Movies genre, Star Movies retained its number 1 spot with 17640 impressions, up from 15892 impressions in week 18. Movies Now and Sony PIX exchanged their positioning at 2nd and 3rd spot with Movies Now at 2nd with 16860 impressions and Sony PIX at 3rd with 152248 impressions. HBO and MNX maintained their 4th and 5th positions.
In the Sports genre, Star Sports 1 Hindi maintained its leadership with 57763 impressions. Sony Ten 1, Sony Ten 2, and Star Sports 1 maintained their respective positions. Star Sports First dropped out of the Top 5 making way for Star Sports 3.
In the Kids genre, Nick maintained its leadership with 210480 impressions. Pogo TV, and Sonic Nickelodeon maintained their 2nd and 3rd spot. Disney channel moved once place up to 4th with 105019 impressions while Sony Yay dropped out of the Top 5. Hungama entered the Top 5 Kids channels at the expense of Sony Yay.
In the English News genre, Republic TV continued to lead the genre. Times Now however closed in the gap between it and Republic TV. Republic TV was at first position with 3941 impressions while Times Now was at the second position with 2905 impressions. India Today Television maintained its position at the third position with 2082 impressions. DD India leapt over CNN News18 to become the 4th most watched English News channel with 1817 impressions over CNN News18’s 1725 impressions.
BARC India’s TV+OOH integrated measurement service showed 18 Bn impressions for both TV and TV+OOH. In week 18, TV and TV+OOH were at 18.6 Bn impressions.
Stagnant Genres
In the Infotainment genre, Discovery maintained its leadership with 52353 impressions. Animal Planet, National Geographic, History TV18, and Nat Geo Wild retained their respective positions.
In the Youth genre, Zing maintained its leadership with impressions, up from 199485 impressions in week 18. MTV, E24, and MTV HD+ maintained their respective positions.
In the Music genre, Mastii retained its leadership with 133161 impressions. B4U Music, 9XM, Showbox, and MTV Beats retained their respective positions.
In the English Business News genre, CNBC TV18 continued its dominance with 1116 impressions, up from 885 impressions in week 18. ET Now stood at the second position with 692 impressions, up from 522 impressions in week 18.
