DDF Exclusive Airtel DTH to Increase HD offering

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A key focus area for the DTH operator will be to expand its high definition (HD) offering. HD is a key revenue stream for TV distribution platforms as the average revenue per user (ARPU) is higher than what they earn from standard definition (SD) service.

“We will be beefing up HD channels. Airtel Digital TV has around 75 HD channels as of now. There are no capacity constraints really, that limit these,” Vittal said in a conversation with analysts after the Q4 results.

Airtel to beef up HD offering in DTH, build stickiness for OTT app
 
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