amty
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Sony broadcasted Euro 2016 selected matches 4K and TS showcased it, they might have suffered loss due to high production cost involved & less revenue, that's why Sony decided not to show WC in 4K
totally agree with you bro...4k thing is very expensive as a customer u need too shell out good amount of money to watch 4k content for eg. here in middle east football w/c matches r being telecasted in HD and 4k... for one month that package is for 550 dhs which is nearly 10000rs... here people r not willing to shell or 100rs for HD so u expect people shelling out 200rs or 500rs for one month for a particular tournament