I am sensing that Airtel is working on app to compete with Jio TV+ wherein its broadband and maybe all or select DTH customers including those owning XStream Smart Boxes will get access to Content from various apps, Live TV Channels both satellite and local region based channels , many different service channels and platform services.
Airtel might give XStrem box free or at a good discount to its broadband subscribers so as to increase the subscriber base of both its DTH + Broadband segment and even expand its foothold in OTT space. Airtel Black customer base too will get a growth
Maybe this service would be called Airtel XStream Play+.... Those broadband customers not willing to get XStream Box may also get option to download XStream Play+ app on their mobile or smart boxes /Fire Stick or via website and login via their RMN registered with broadband connection to access content.
Inteterestingly until now there is no restriction for OTT platforms to provide local or service channels which r not having licence from MIB, on the other side Cable , DTH operators have to now start abiding by this rule
