Sony is doing same thing like 2009 then they went with hotstar now with APV. This is bad sign. They have resources to purchase digital rights. It's a high point for digital growth rather than linear tv
Novi Digital Entertainment Private Limited, a wholly owned subsidiary of Star India Private Limited, has secured certain media rights relating to the Indian Premier League for a cumulative Rs 302.2 crore over a three-season period, the cricket Board announced today.