- Joined
- 6 May 2012
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I dont think any broadcaster can hike the bouquet price without TRAI approval.
So, Its the contract between ess and airtel that expires now and for some reason one of the party not willing to renew. No speculation from me whether its ess fault or airtel fault.
But one thing for sure, ess has invested billions in bcci rights. They run the channel to earn money not to serve people. So, they would demand more to take back the billions they have spent. Nothing wrong in it i think.
And one more thing is ess will earn more if they are carried to more homes. So definitely they will not like to be removed from any platform.
If the channels are removed it will affect ess more than airtel. Because they will lose out the subscription revenue of airtel customer base, which is a huge one.
So, Its the contract between ess and airtel that expires now and for some reason one of the party not willing to renew. No speculation from me whether its ess fault or airtel fault.
But one thing for sure, ess has invested billions in bcci rights. They run the channel to earn money not to serve people. So, they would demand more to take back the billions they have spent. Nothing wrong in it i think.
And one more thing is ess will earn more if they are carried to more homes. So definitely they will not like to be removed from any platform.
If the channels are removed it will affect ess more than airtel. Because they will lose out the subscription revenue of airtel customer base, which is a huge one.