What strategy??....rather than only Showing Marjaavan, Nawaabzaade, Street Dancer 3, 3 id*ots on prime times.....they should even Show Wazir, Sardar Udham, plan, Parineeta, Dhoom 2, Salaam Namaste & other yrf movies which they have right now, and the good T-Series movies like - Tumhari Sulu, Rocky Handsome, Raabta, Sherni, Ludo, Sarbjit, Blackmail, Karwaan, etc on Prime time...Max is trying very hard to get viewership but unfortunately their every strategy is failing
And do film Festivals like Colors Cineplex, Colors Cineplex HD & Colors Cineplex Bollywood....or else giving almost every films prime airings everytime like Disney-Star & Viacom 18......together all this thing leads to good strategy