Navneet Mishra said:Its not like that. There are some methods by which sports broadcast rights are sold. It all depends upon the clauses in the contract-
1. Upon the expiration of a particular broadcast right, the existing broadcaster is asked to renew its rights at predetrmined price for the said period.
OR
2. If the existing broadcaster refuses to renew the rights, there is a competitive bidding & the highest bidder gets the rights.
OR
3. Upon the expiration of the rights, there is a competitive bidding excluding the existing broadcaster but it has the right to match the price offered by the highest bidder. If it refuses, the rights go to the highest bidder.
Right of first refusal is only in cricket rights. In football and other sports it's open bidding, whoever pays the most gets the deal, plain and simple. Nothing more nothing less. Surprising fact is that star spending millions on football rights but not showing the matches. Rights holders are frustrated now with star as there is lot of complain to the leagues following stars new football coverage. Doubt they will get any further rights unless they commit to show minimum number of matches. Current contracts don't contain any minimum number hence star exploiting that loop hole by sometimes showing zero or two or four matches per round.