Raju lal
Contributor
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- 2 Jun 2018
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As UTV was a minor network then they allowed to air their own movies after premiere. Now I don't think it's possible anymore when they are a part of Star.UTV played quite smart, they knew that their own movie channel does not hold the influence to garner max audience hence outsourced satellite rights of own productions to other broadcasters. But what was brilliant part in all of this was the fact that they kept a condition for having rights of few secondary airings for themselves.
Be it Rowdy Rathore ABCD, Race, Dangal, or others they were able to telecast it on UTV Movies bcoz of this reason. Now with acquuring Star India they will surely reach out to dethroning Zee from top in this genre