ExactlyBecause these are initial days so now they are trying to maximising their revenue share from consumers monthly bill. so kept their pricing on higher side to see the market response. If we goes by largest MSO here, Siti cable packages then at Rs 250 pm we see except Zee no other broadcaster's popular pay chs so they are missing a large chunk of subscribers. So it will reflect in their BARC data and ad revenue.
Consumers are not stupid that one who was paying 250 will suddenly pay 350. That means broadcasters will have to lower their pricing to be able to fit into consumers budget