GTPL Hathway waiting for NTO 2.0 to increase price and restructure whole packages

GTPL had kept its ARPU share between DPO and LCO very low compared to other industry players after the NTO implementation in 2019.

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Gujarat headquartered Multi-System Operator (MSO) GTPL Hathway is waiting for NTO 2.0 to get implemented which will give it the opportunity to increase the price and restructure the whole packages, the company said during the Q2 FY 21 concall last month.

GTPL had kept its ARPU share between DPO and LCO very low compared to other industry players after the NTO implementation in 2019 which it was considering to increase in the near future after a year of NTO implementation.

We wanted to increase the price, but due to COVID-19 during the first six months of FY21, we have not increased. We wanted to do it during the normal business scenario without disturbing anything. Secondly, we are waiting for the NTO 2.0 to get implemented as it will give us the opportunity to increase the price and restructure the whole packages. So that is an opportunity we are looking for right now,” added GTPL Hathway’s Piyush Pankaj.

The company further stated that the clarity on ARPU impact due to NTO 2.0 would be more clear after the broadcasters define their price mechanism.

GTPL is waiting for NTO 2.0 to be implemented which is currently embroiled in legal cases. “We are also waiting for NTO 2.0. As you know that legal cases are going on and whenever that will happen, we will implement it,” said Piyush Pankaj during the Q2 FY 21 concall.

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Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu

Editor-in-chief

Basil currently works as the Editor-in-chief at DreamDTH. He likes to write and cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

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