IMCL engages Cloudpoint to service key aspects of its B2C customer base

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IndusInd Media & Communications Ltd (IMCL) has engaged the service of Cloudpoint Technologies to manage the key aspects of its B2C segment in Mumbai initially. Cloudpoint will take on the mantle to provide key services to InDigital subscribers in Mumbai, an IMCL CATV service. Cloudpoint will be involved in revenue collection and end-to-end customer lifecycle management to upselling and cross-selling.

IMCL engages Cloudpoint to service key aspects of its B2C customer base

Cloudpoint will deliver the service through a dedicated team completely focussed on the core objective of consumer satisfaction. IMCL has since last year engaged Cloudpoint to provide strategic advisory and support services for its direct points.

Commenting on this engagement, Mr. N.K. Rouse, Chief Operating Officer (COO), IMCL said, “It is our constant endeavour to enhance consumer experience through superior service and also foster growth through engagements with specialist firms. This initiative is one such endeavour and is in line with one of the guiding principles of our Hinduja Group – “Partnership for Growth”. It is not only going to unlock opportunities for bringing about desired growth, but also result in superior consumer experience through agile and focussed consumer service for our Direct Point consumers.”

“We are obviously delighted to be a part of IMCL’s amazing journey, now with a deeper engagement – moving from strategic advisory role to operational execution. Team Cloudpoint will strive to achieve the objectives which the company has set for itself”, said Mr.Himanshu Patil, Co Founder & Director, Cloudpoint Technologies.

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Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu


Basil currently works as the Editor-in-chief at DreamDTH. He likes to write and cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

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