DD Free Dish 3rd Annual (52nd) E-Auction of MPEG-2 slots saw the highest bid at Rs 16.5 crore in Bucket A+ which carries Hindi GEC channels. Prasar Bharati successfully allocated 57 slots to different channels in various buckets and genres during the E-Auction concluded today. Let us take a look at the key highlights of the E-Auction.
Bucket A+
The reserve price in Bucket A+ was Rs 15 crore. Prasar Bharati sold 10 slots in the Bucket A+ at an average slot price of Rs 15.675 crore. The highest bid price was Rs 16.5 crore. Bucket A+ caters to Hindi GEC channels.
Bucket A
The reserve price in Bucket A was Rs 12 crore. Prasar Bharati sold 15 slots in the Bucket A at an average slot price of Rs 12.99 crore. The highest bid price was Rs 13.35 crore. Bucket A caters to Hindi Movie channels.
Bucket B
The reserve price in Bucket B was Rs 10 crore. Prasar Bharati sold 13 slots in Bucket B at an average slot of Rs 11.06 crore. The highest bid price was Rs 11.5 crore. Bucket B caters to Hindi Music, Hindi Sports, Bhojpuri Movies, Bhojpuri GEC, and Hindi Teleshopping channels.
Bucket C
The reserve price in Bucket C was Rs 7 crore. Prasar Bharati sold 11 slots in Bucket C at an average slot price of Rs 17.3 crore. The highest bid price was Rs 22.05 crore. Bucket C caters to Hindi News and Current Affairs, and Punjabi News and Current Affairs.
Bucket D
The reserve price in Bucket D was Rs 6 crore. Prasar Bharati sold 5 slots in Bucket D at an average slot price of Rs 6.21 crore. The highest bid price was Rs 6.25 crore. Bucket D caters to all other remaining genre channels in any language.
Bucket R1
The reserve price in Bucket R1 was Rs 3 crore. Prasar Bharati sold 3 slots in Bucket R1 at an average slot of Rs 4.87 crore. The highest bid price was Rs 5 crore. Bucket R1 caters to Devotional, Aayush, and Spiritual channels.
