India’s leading content powerhouse Shemaroo Entertainment has ramped up the promotions of its upcoming Hindi General Entertainment Channel (GEC) as it gets ready to launch the channel.
Shemaroo has ramped up the promotion on its social media handles and also restarted running promos on Fun TV. It had earlier paused the launch due to the coronavirus. However, with things yet to settle down and Fun TV already on air on DD Free Dish Shemaroo is gearing up to rebrand Fun TV and launch Shemaroo TV.
According to the teasers released by Shemaroo TV, Geet, The Great Indian Laughter, Devon Ke Dev Mahadev, Zabaan Sambhalke, Sshh Fir Koi Hain, and Haunted Nights are going to air on the channel. The channel’s tagline is ‘Badalte Aaj ke liye’. It is also expected that more programs will air on its channel with many of the shows seemingly bought from Star TV and Sahara.
Geet will air on Fun TV starting 1 May at 7 PM from Monday to Saturday. The Great Indian Laughter Challenge will air on Saturday and Sunday at 8:30 PM starting 1 May. Sshh Fir Koi Hain, and Haunted Nights will air from Monday to Friday starting 1 May at 09:30 PM and 10:30 PM slots respectively.
TV enthusiast dino 29 remarked, “Now I understood why Star is not airing these on Bindass or Star Utsav, they have done syndication deal with 3rd party for some shows. FTA channels are really tasting success these days and catering to the audience which has till now not watched these shows. After exit from Free Dish private broadcasters have employed this strategy to earn money of old catalogue, no tension of investing or running a separate channel or buying slot on the platform.”
From the promos airing on Fun TV, it seems Shemaroo TV is headed for launch next month. It is unclear whether it has permission from the I&B Ministry to do so since the permitted Satellite TV database portal remains out of date due to the coronavirus. Fun TV had earlier landed a MPEG-2 slot on DD Free Dish during the 44th E-Auction. The MPEG-2 slot cost the broadcaster around Rs 15 crore for one year starting April 1.