Sony MAX launches ‘Deekho, Jeeto Aur Jeetao’ initiative with the World Television Premiere of Shakuntala Devi

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Sony MAX has recently launched a new campaign – “Dekho, Jeeto Aur Jeetao” ahead of the World Television Premiere of Vidya Balan starrer Shakuntala Devi this December. The promotional plan for the World Television Premiere of Shakuntala Devi this December will allow viewers with an opportunity to help someone with the gift of knowledge.

Fans will have to click a selfie of themselves while watching the premiere of Shakuntala Devi and post them on Sony MAX’s official Facebook page or on their Instagram stories tagging @SonyMAX using #DekhoJeetoJeetaoContest. Sony MAX will contribute Rs 100 for each participant to help those in need by donating tablets and giving children at Salaam Balak Trust an opportunity to learn and build a bright future.

Sony MAX has always introduced interesting initiatives to keep the audiences engaged, entertained and informed. The latest campaign, “Dekho, Jeeto aur Jeetao with Shakuntala Devi” aims to take the cause of e-learning a notch higher. The story of Shakuntala Devi is a real-life empowering tale about mathematical brilliance and we believe students tend to get inspired by such motivating & gripping stories of great personalities. Therefore, at Sony MAX we are thrilled to take this opportunity to support new-age education and make viewers a part of it by donating tablets to the students who are keen to learn.”

Neeraj Vyas, Business Head – Sony MAX

Shakuntala Devi directed by Anu Menon is about the life of Shakuntala Devi who is not only a world-renowned Math genius but also a woman ahead of her times who lived life on her own terms. The movie is a biopic on the life of Shaktunala Devi as the Math wizard and as a mother and a glowing tribute to her brilliance vulnerabilities as well as flaws.

The movie starring Jishu Sengupta, Sanya Malhotra, and Amit Sadh apart from Vidya Balan takes us on an astonishing journey of how the character not only beat perceptions about how a woman should behave in society but also beat the computer once while solving a complicated math question. The movie packs a mix of witty, funny, intelligent, and emotional dialogues making the entire experience of watching the movie extremely pleasureable for audiences of all ages. The movie premieres on Sony MAX on 27th December at 12 PM.

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Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu


Basil currently works as the Editor-in-chief at DreamDTH. He likes to write and cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

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