DTH market is just like a World Cup sports game, Their is not a single winner if we check the history of DTH since it started in India in the year 2002 and it was Dish tv who started DTH service in India then Followed up by Tatasky and sun direct etc. But I remember in early DTH war in India it was all between Dish tv and Tatasky fighting each other but it changed when D2H and Airtel came in the market and spoiled the profits of dish tv and Tatasky and this will continue has like our human race. May be in future a new DTH player comes in the market and spoils the market shares of current DTH players in the India. It's was never between dish tv and Tatasky or between D2H and Airtel but it's a war of investment and leadership, like which ever DTH carries more channels and services will also carry more customers