Bhai, do not worry as star must have thought about it... How much they r investing and how returns can b worked out in best manner. Currently movies have shorter window to garner viewership, later on people show less interest in most of the recent films... Ofcourse there r exceptions but rare and that too do not have repeat value like older films. Star/Disney has understood it well and they keep adding newer or fresh films to keep alive viewer interest. Also Star Chs r not struggling for ratings , they r doing quite well each week... Not just wtp but regular films also contributing much more in ratings. Though i agree they should use certain films like Bajrangi Bhaijaan, Housefull 4 etc more properly rather than repeating it quite often... Certain films should b weekend family attractions