Star Sports programming has improved over the last month but it is still way behind ESPNSTAR days. Just check out today evenings programming on SS1, SS4 and SSHD2.
Asia Cup is over and they are still showing highlights instead of showing two FA Cup quarter finals live on SS1. It can show multiple Serie A matches on SS4 and SSHD2 instead of showing same match on two channels. Star Sports programming thinks there are only five teams in Serie A ie Juventus Napoli Roma inter Milan and ac Milan. It only shows matches of these teams and ignore other team matches. Even more it does not want other channel to show Serie A. Ten Sports has given an offer to them but they are not reverting to it. If they pay millions as rights fees and still don't show the matches either live or deferred, then they must be surely dumb. Even the rights holders are flabbergasted with Star Sports post their Indian team taking charge. So long way to go for non cricket fans to be happy.
Asia Cup is over and they are still showing highlights instead of showing two FA Cup quarter finals live on SS1. It can show multiple Serie A matches on SS4 and SSHD2 instead of showing same match on two channels. Star Sports programming thinks there are only five teams in Serie A ie Juventus Napoli Roma inter Milan and ac Milan. It only shows matches of these teams and ignore other team matches. Even more it does not want other channel to show Serie A. Ten Sports has given an offer to them but they are not reverting to it. If they pay millions as rights fees and still don't show the matches either live or deferred, then they must be surely dumb. Even the rights holders are flabbergasted with Star Sports post their Indian team taking charge. So long way to go for non cricket fans to be happy.