Times Network launches #ActNow in association with Nielsen
The special campaign film takes an outside-in-view of the problem and targets the people around to a… Continue reading →
Nielsen
Ad Volume on Television Increases in last 2 weeks
Overall Free Commercial Time or FCT stood at 216 lakhs in week 20 as compared to 187 lakh FCT in wee… Continue reading →
Sharp Decline in Fills per Hour During COVID-19 Period
General Entertainment Channels are worst affected with up to 61% decline in fills per hour.
News and Movies consumption remains high in Week 15
Nearly half of India is now watching TV daily as compared to 32 percent earlier.
FCT on TV recovers a bit after a huge fall last week
Percentage of advertisements related to essential products such as finance, telecom, health, hygiene… Continue reading →
Sharp 26% drop in TV advertisements amid coronavirus
EEC in week 14 was the only language which got a 19% raise in Free Commercial Time (FCT).
Movie channels viewership booming in Coronavirus Lockdown
Although growth in movie channels is seen throughout the country however in the Southern regions, it… Continue reading →
TV Consumption increased by 43% in India
The Hindi speaking region recorded the highest growth with 49% while in the South Indian region the … Continue reading →