Television viewership has hit new heights rising by 40% in the COVID-19 era while the share of news in overall...
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The ASCI found 52 campaigns by Ayurveda and Homoeopathic practitioners with dubious claims on COVID-19 and the self-regulatory body notified...
The AYUSH ministry had sought help from ASCI to alert them about such misleading advertisements and the advertising watchdog launched...
ASCI has investigated complaints against 279 advertisements in the month of February, out of which 101 advertisements were promptly withdrawn.
Overall Free Commercial Time or FCT stood at 216 lakhs in week 20 as compared to 187 lakh FCT in...
Daily average time spent per viewer dropped by 11% and the number of channels watched by an individual in a...
ASCI investigated complaints against 342 advertisements, of which 110 advertisements were promptly withdrawn.
General Entertainment Channels are worst affected with up to 61% decline in fills per hour.