Star began the season with a sold-out inventory, with 18 sponsors and 114 advertisers onboard setting an optimistic tone.
BARC
Genre-wise, GEC and movies viewership grew by 2% and 19% respectively throughout the day.
Overall Free Commercial Time or FCT stood at 216 lakhs in week 20 as compared to 187 lakh FCT in...
The viewership reached the highest level in week 13 (March 28th to 3rd April) after that it started to drop.
Daily average time spent per viewer dropped by 11% and the number of channels watched by an individual in a...
Volume on GEC continued to remain stable this week as well but FCT on Movies declined by 7% compared to...
BARC said that News channels have seen much more new viewers during COVID-19 period.
The TV rating body said that the same was being done in line to maintain uniformity after evaluating all the...