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Most consumers know that Star has been a part of Disney since 2019. However, the fact that pre-acquisition brands such as Hungama and UTV were sister properties of Star was not so well known until this rebrand.
Originally scheduled to have launched on 25 December 2021 and then indefinitely postponed, Pravah Picture has finally been announced and will bring much-needed competition to Zee Talkies.
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This also means that existing 11 Star channels which were going to shut down will continue for the time being.
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After years of suffering, Star World and Star World Premiere HD will be killed off. Meanwhile UTV-branded channels will be replaced by Star Gold-branded ones. An SD feed for Star Movies Select will also be launched.
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HD feeds will be launched for Disney Channel and Hungama, while Marvel HQ will become Super Hungama, and BabyTV HD and Bindass will bid farewell from Indian TV.
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Disney-Star’s new channels are largely in regional languages in the sports and movie genres, as well as a number of kids’ channels. On the other hand, a number of English channels and many of Disney’s channels before its acquisition of Star will go off air.
Star and Disney India have joined forces with Mediaocean, Kantar, TVision Insights, and Ipsos to add never before impact evaluation to advertising spend on television and OTT.
Uday Shankar will work closely over the next 3 months with Rebecca Cambpell to identify his successor to ensure a smooth transistion.
