These are a few issues that I have experienced.
#1. Varying prices/offers across different touchpoints (eg. for Xstream upgrade)
1,499 on the thanks app :-
1,999 on the website (
Upgrade to Airtel TV, Upgrade to Airtel Digital TV HD Setup Box)
1,620/- or above on calling up CC. (no recordings, you have to trust me)
#2. CC support/Order placement over phone
* For most offers, the only option to place an order is over the phone. And mostly we have to submit a request via app/site/chat and are given a callback.
* The said call might be at an inopportune time for us (For two days in a row, I got calls while on the road to work.) And they rarely try to get in touch more than once. Also even on attending the call, connection issues are aplenty (call drops, silence etc.)
* These calls require us to stay connected for some time before an exec is free. Meanwhile we have keep listening to how important our call is to the tune of the Airtel theme (once it was close to 3 min for me).
* There are separate teams for Upgrade and New/Addon Connections who are ignorant of each other's pricing/process. If we get a callback, it's mostly from a different team. While trying to place an upgrade request, I frequently received calls from the new unit sales team and once even from technical team looking to resolve issues. Then we are told to get in touch with the appropriate team as per our need.
* In addition, the CC exec will give you totally different rates and are ignorant of prices given in ads, website or the thanks app.
#3. (Over) Reliance on local partners.
* Customers have to deal with their assigned dealers (based on PIN) They do carry out a lot of manipulation at their end, and we are left to their mercy.
* On completion of service request, the confirmation code is now delivered on TV now, which makes it easier for the technician to close out. I think it earlier used to be via sms to the RTN, which allowed the customer more control.
* CC support is of no help in such instances, asking us to deal with the local personnel and only on repeated followup/escalation will they intervene.
I hope that ADTV takes note and addresses these issues.