They r waiting for sponsors to agree on paying premium rates for ad slots when some movies r premiered. Zee, Sony has fewer big titles in hand compared to star hence stalling many premieres while star done same to some films.
Even Star/Disney aired big Hollywood Films on Star Gold bcoz it will fetch better ad slot rates than on UTV Action. I think in normal situation ad slot rate on UTV Action would still b less than what currently Star Gold is managing to get
Varun Dhawan may b coming in for coolie no. 1 or as he has big following among kids hence Disney + Hotstar may have joined hands with him to promote upcoming kids hollywood films releasing on ott
I think good newwz is the biggest premier amongst the remaining premiers
So think zee has the full right to delay as long as possible as generally comedy type film gets very high add revenues as well as trps
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