Pricing apart, Tata Sky proved their superiority again in the implementation. Look at the way they have designed this whole thing. It's as if something very nice is happening to your packs, though it's exactly the opposite. I'm sure they have a very good back end Dev team. These guys are premium for a reason!!
Airtel had done a pathetic job at this, and as soon as we see their web page for channel selection, we will desperately want to run away from it!!