General Entertainment Channels are worst affected with up to 61% decline in fills per hour.
BARC
Overall television viewership dropped by 6% from 1.24 trillion minutes in week 15 to 1.16 trillion minutes in week 16.
It has suggested that the composition of the Board of BARC India should be changed as part of the structural...
Nearly half of India is now watching TV daily as compared to 32 percent earlier.
Percentage of advertisements related to essential products such as finance, telecom, health, hygiene, food, etc. has also grown from 42%...
EEC in week 14 was the only language which got a 19% raise in Free Commercial Time (FCT).
Although growth in movie channels is seen throughout the country however in the Southern regions, it has not been much...
The Hindi speaking region recorded the highest growth with 49% while in the South Indian region the growth was relatively...