Direct to Home (DTH) operator Tata Sky has integrated ZEE5 content within the Binge Tab allowing its customers to enjoy movies and shows from ZEE5 on Tata Sky Binge+. Tata Sky has intimated its Binge+ STB customers about the introduction of ZEE5 within the Binge Tab through SMSes earlier this week.
Tata Sky in a message to its Binge+ STB customers stated, “Dear Tata Sky Binge Subscriber, you can now enjoy movies and shows from ZEE5 on your Tata Sky Binge+ set top Box. Watch Chintu ka Birthday, Uri, Code M, Unlock, and more! Click on the Binge tab now.”
Tata Sky and ZEE5 had back in 2019 struck a deal to offer ZEE5 conent to Tata Sky Binge customers. Tata Sky Binge customers earlier had to log into ZEE5 app with their own login credentials at Apps section to access ZEE5 content. The break courtesy of our community forum member karan_hdl who noticed the integration of ZEE5 content within the Binge tab.
Tata Sky’s dedicated microsite for Tata Sky Binge also stated that ZEE5 was being offered on a promotional basis. Tata Sky Binge and Tata Sky Binge+ customers can now enjoy ZEE5 content directly from the Binge tab itself.
ZEE5 has an expansive Bollywood and multi language films with original content spanning over 125,000+ hours across 12 languages – English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi.
Commenting on the partnership, a Tata Sky spokesperson said, “OTT apps are gaining ground as a popular medium of content consumption. Considering the stupendous response we have received from the viewers for the fully integrated Tata Sky Binge+ set-top box, we are now strengthening this offering further by bringing onboard ZEE5’s unmatched content library that will further elevate the content viewing experience for our subscribers. We are confident that the Tata Sky Binge+ Smart set top box will offer a seamless experience of live TV channels and apps such as ZEE5, making it a winning proposition for our customers.”
Talking about the collaboration ZEE5 Spokesperson stated, “ZEE5 is continuously working towards offering bespoke content for diverse consumer taste clusters across India. As part of this journey, partnering with Tata Sky reinforces our commitment to democratise content by truly providing a Super-app experience for consumers anytime, anywhere. We are happy to extend our partnership with Tata Sky on their new initiative Tata Sky Binge+ Smart set top box. We are certain that with Tata Sky’s reach and ZEE5’s extensive library of content across languages, we will be able to provide consumers with an enriching and engaging content viewing experience.”
Tata Sky earlier didn’t explicitly mention ZEE5 as part of the Tata Sky Binge Service Offer for Tata Sky Binge+ Box but new listings post the introduction of ZEE5 within Binge tab now show ZEE5 as part of the Binge subscription. While ZEE5 has indeed been available to Tata Sky Binge customers since last year, they weren’t earlier able to access the same within the Binge tab itself.
Separately, Tata Sky has now changed the landing page of its website to the revamped, new website which had gone live few weeks back. The old website is now longer accessible with visitors being redirected to the new one.
Editor Note: The article has been updated to include statements of respective brands Spokesperson