100%. Star One was known for light shows (essentially what Sony Sab became later). Life OK also had a great branding and its 'alag hatke' name showed the aspirations of the Indian people. In contrast, Star Bharat is another of those unfortunate channels which exists simply to enlarge the broadcaster's bouquet and price. Since its removal from DDFD it has plummeted to a point of no return. It should have stayed on DDFD like Big Magic.