Discussion ICC Media Rights Auction

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Star chiefs want to renegotiate the deal and reduce its value by up to half, potentially meaning the loss of millions of dollars from the budgets of major cricket countries over the next four years. ICC directors have been served with a reduction notice from Star, a trigger for renegotiating the rights or possibly moving to “blend and extend” the deal on revised terms for a longer period.

Star’s winning bid for both TV and digital rights, of some $US3 billion over four years, was made on the understanding that it would on-sell a portion of the deal to ZeeTV, which in turn was in the process of a merger deal with Sony.

However with the ZeeTV-Sony merger collapsing, ZeeTV has likewise backed out of sub-licensing the ICC rights, leaving Star to foot the entire bill. ZeeTV and Star are fighting out the circumstances of their collapsed deal in the London Court of International Arbitration.

 
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