If Sony knows everything they will not participated in ICC Media Rights auction, also 2nd highest bidding too from Sony only.How are u inferring that sony doesnt know about the deal? If the zee sony deal is that much processed that even the stock market clearance is done then why are u hoping for it to fail. Maybe sony is bringing many sports properties on the table so as part of the agreement zee is also doing some investment. With its experience in sports broadcasting it is better only for consumers if sony zee unite.