Leading Free-to-Air (FTA) broadcaster Enterr10 Television today announced the launch of Enterr10 Rangeela, its second offering in the Bhojpuri region which will see it expand its presence across India and strengthen its foothold in existing markets. Enterr10 Rangeela is a Free-to-Air (FTA) Bhojpuri language General Entertainment Channel which will officially launch tomorrow.
Enterr10 Rangeela will launch with a strong mix of fiction and non-fiction content cutting across series and reality shows, awards, and blockbuster films, and World Television Premieres. Ramayan (Bhojpuri) will be the channel’s launch pad serial. With the tagline ‘Bhojpuri Maati Ke Rang’ the channel’s vibrant colors is an expression of what the channel stands for the ‘true colors of the Bhojpuri land’.
Speaking on adding a new channel to Enterr10 TVs growing portfolio on linear television channels, Managing Director at Enterr10 TV, Manish Singhal said, “Over the last 5 years, regional television has been a real game-changer. There is untapped potential and opportunity to reach out to a new set of audiences in a language of their comfort and at Enterr10, we have a strong focus on expanding our presence in these markets. The Bhojpuri region is one such region with ample of scope and potential. While we already have a strong position in this region with Bhojpuri Cinema who is already No1 Channel in the market, since inception, the launch of this GEC is a step towards strengthening the network’s presence and connect with viewers.”
The channel currently has an engagement of over 4.8 million subscribers on YouTube along. Enterr10 Rangeela will be available on major Cable TV and DTH platforms and has already onboarded Airtel Digital TV.