Discussion ICC Media Rights Auction

  • Thread starter Thread starter rashwin99
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Winner - star
Looser - Sony and viacom18
Biggest looser - zee
Star is definitely the looser, they are forced to sell tv rights, in few months of time they invested almost 50000 crore in icc, ipl, australia cricket rights. By selling icc tv rights they will recover some amount & invest in other acquisition like movies, tv series, hotstar original
 
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So Zee only mentioned. Now Zee bigger then Sony and Big cricket property with Zee.
 
Sony bid 10000 cr for the rights and they get thru sub licence in approx same amount
ICC want 4 bn for 8 years they get same amount for 4 years
Digital rights with star
Only Viacom left empty handed
 
Sony bid 10000 cr for the rights and they get thru sub licence in approx same amount
ICC want 4 bn for 8 years they get same amount for 4 years
Digital rights with star
Only Viacom left empty handed
I don't think sony will able to telecast this in channel with name starting with sony, maybe after merger sony will change name of 1 or 2 sports channel to zee or zee sports will be launched separately
 
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