Discussion ICC Media Rights Auction

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In a joint statement, the media houses have said that the International Cricket Council (ICC) has, in principle, approved the arrangement. The ICC, as matter of principle, would not comment on matters commercial but sources in Dubai have told Cricbuzz that it has been made aware of. "It is subject to our approval," the ICC said.

Sources have told Cricbuzz, is a pre-bid arrangement between the parties with former BCCI CEO Rahul Johri, who joined ZEE after quitting the board position in 2021, playing a vital role. "Nothing happens overnight, particularly this sort of deal," one of the parties involved told Cricbuzz. Zee MD Puneet Goenka was also in agreement of the arrangement.

Source
 
So after merger (if it goes through), Sony-Zee would be paying almost the same amount for ICC Men's TV rights, what they bid for both TV and digital for Men's and Women's.

Or can we take it this way, Sony-Zee wanted just ICC Men's TV, hence they bid light, Disney-Star bid heavy, and then the sharing (which obviously would be pre planned) is announced.
 
Exclusive broadcast of ICC cricket is necessary for disney+hotstar to maintain their subscribers to an extent after losing IPL digital rights to Viacom18. After all, why would disney want to share it with Viacom18 to lose their subscribers. If it happens, then most users will only subscribe Viacom18 OTT only as it also provides IPL. Therefore not gonna happen.
DH ARPU is too low compared to other streaming players
 
So after merger (if it goes through), Sony-Zee would be paying almost the same amount for ICC Men's TV rights, what they bid for both TV and digital for Men's and Women's.

Or can we take it this way, Sony-Zee wanted just ICC Men's TV, hence they bid light, Disney-Star bid heavy, and then the sharing (which obviously would be pre planned) is announced.
Hopefully VIacom18 will pull a rabbit out of thin air soon
 
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