8 years after it launched in December 2011, Star’s OK brand is officially history. Star single-handedly destroyed Life OK by killing the OK brand and renaming it to Star Bharat. At least Star Bharat was doing fine when it was on DDFD but now it is nowhere. As for Movies OK it was just another channel without a solid identity.
At the other extreme is Zee’s & brand which has been mighty successful. It may have originally seemed that & was copying OK, but now & is having the last laugh. There are now 5 & channels with possibly more to come.