I'm glad you are taking time to check these things bro. Usually in stores, they use a shared connection (Using one remote for all the TVs) and this impacts the quality a lot. I'm not sure how was it setup in the store you checked. But from my experience, the quality was never up to the mark in any channel when viewed in a store, be it any DTH. That's why I always ask them to play demo videos instead of watching dish when checking TV quality. However, as you have verified this and found no difference between ADTV and TS, I wonder how I can show you the issue I'm facing. It would be great if we both could have got a chance to check this together in person, that's the only way I could think of. You didn't get a chance to verify the regional channels that mainly has these issues. Anyway, this doesn't seem to go anywhere. I would just wait for Airtel to add the pending telugu HD channels and switch back unless TS does a miracle and fixes the issue. BTW, watching baahubali series on Star Maa HD was a pain yesterday. I couldn't concentrate on the movie at all, as my eyes always were looking at those blurry faces and actors in many scenes. It was a joy watching those movies when I had Airtel!