Discussion ICC Media Rights Auction

[Jackyu]

According to the news, the deal was planned well before the media rights auctions. This is why Star overpaid for the rights since they already knew they're getting a part of it back from this agreement. This also helps them to go for BCCI rights using the money they got from this agreement.

 

[RdX]

BCCI Broadcast Rights definitely Sony will acquire and Star will happy with Streaming Rights of Team India's matches and Domestic tournaments.

 

[bhushan999]

Zee Entertainment shows icc cricket events in its sports channel while star Disney show digital rights

 

[Vj121]

Means Now Zee have 2 events
UAE T-20 and ICC .

 

[GauravKumar]

Means Now Zee have 2 events
UAE T-20 and ICC .

Where is the Zee sport channel

 

[Duke]

This marriage of convince is likely to counter Viacom threat..... Viacom to succeed on digital level need round the year content..... Disney forgoing TV rights to strengthen hotstar while Zee Sony benefitting playing second fiddle......

 

[Mudasir 4K]

 

[RdX]

According to the news, the deal was planned well before the media rights auctions. This is why Star overpaid for the rights since they already knew they're getting a part of it back from this agreement. This also helps them to go for BCCI rights using the money they got from this agreement.

Everything was planned, by the way Sony not even knows that Zee's Strategic licensing partnership with Disney Star ?

Looks like before Marriage itself many misunderstanding between Sony/Zee, hope Sony should talk with Disney Star.

 

[praks001]

After IPL rights, Disney has realised fully well that future is Digital and not TV. They were smart enough to realise this sooner than later.

 

[yashl]

Everything was planned, by the way Sony not even knows that Zee's Strategic licensing partnership with Disney Star ?

Looks like before Marriage itself many misunderstanding between Sony/Zee, hope Sony should talk with Disney Star.

How are u inferring that sony doesnt know about the deal? If the zee sony deal is that much processed that even the stock market clearance is done then why are u hoping for it to fail. Maybe sony is bringing many sports properties on the table so as part of the agreement zee is also doing some investment. With its experience in sports broadcasting it is better only for consumers if sony zee unite.